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Wednesday, June 14, 2006


Into the litterbox: Strange competitors in the house

I hear about some weird promotions from time to time, but this one takes the kibble: a cat food purveyor is sponsoring a show on Animal Planet, Meow Mix House, starting June 16 at 9 p.m. EST. The premise: a bunch of cats from around the country compete in a reality-style program, and viewers vote for their favorite cat. You can also catch their catcams and view episodes on the web. Too bad they didn't ask for a contestant from Minnesota. I'd gladly have paid to send Darcy X.

On another, more personal note, Catymology Central received a nice note from a marketing professional offering to ship us free samples of kitty litter. After googling her on my iMac (I don't know where Darcy gets that thingpod reference) I found out she was hired as a "competitive intelligence specialist." This has got to be the coolest job title since "viral marketing specialist." But can a mere human compete on Meow Mix House? I think not.


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